80% of sales professionals believe that they do not possess the core skills needed to thrive in their roles
79% struggle with unrealistic targets; 60% plan to quit within 2 years—a clear call for India Inc. to course correct and support its salesforce.
Based on a survey of 3,911 sales professionals across Indian enterprises, the GRAND Sales & Workplace Report offers a deep dive into their challenges, aspirations, and expectations—capturing what it takes to build a motivated, future-ready sales force in a rapidly evolving landscape.
Here’s what we unpack
- Workforce stress origins
- Key success drivers
- Core learning needs of the hour
Top insights you need to know
- Attrition risk looms large
60% of sales professionals plan to exit their roles within 3–24 months—highlighting growing dissatisfaction on the ground. - Unrealistic expectations are fuelling burnout
79% cite high stress from unattainable targets and poor managerial practices as a key workplace challenge. - Skill gaps hinder on-the-job success
8 in 10 sales professionals say they lack the skills needed to perform and grow in their roles. - Training transforms confidence levels
84% feel significantly more capable and confident post-training—pointing to its critical impact on performance. - Skilling drives retention
78% say meaningful upskilling opportunities would motivate them to stay longer with their current employer.
